As Collins advises, our big hairy audacious goal has become the core of who we are as a company. It has a clear finish line, so the organization can know when it has achieved the goal; people like to shoot for finish lines. A true BHAG is a goal shared by all employees, and ours was meant to encourage a sense of ownership at all levels of the company. Having a BHAG fosters entrepreneurship.
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I reviewed the goals over the weekend and actually did a pretty good job of accomplishing the majority of them. Taking this time was important to get away from distractions and dream, pray, conceptualize, reflect, and let my imagination take charge. Feel free to keep me accountable and also share any goal-keeping tools you have found useful. But this year, I want to go even bigger. Find it here on Amazon.
I know it might seem counterintuitive — especially in the current fast-paced, boom-or-bust world of business — to set really long-term goals. We had dreams about the impact it could have. We talked about a computer on every desk and in every home.