University of Tennessee junior Baker Donahue didn't expect an idea he and his friend came up with to combat summer boredom to turn into a successful business. But about three months and 5, Instagram followers later, Donahue's vintage Tennessee clothing business, In With the Old, is profitable, popular among students, has been featured in Fortune magazine and has expanded to a second university. Donahue didn't expect that success to come so quickly. However, he knew there was something special about In With the Old's concept, which involves Donahue and those who work with him buying vintage Tennessee clothing online and at thrift stores and then reselling it on Instagram using a bidding system. In With the Old got its start in fall when Donahue began buying vintage Vol clothes and wearing them to games. Donahue and Shadrach organized a professional photo shoot to feature the clothing and then posted 50 photos on Instagram in mid July.
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Thrifting is no longer just about saving money. One of their most loyal customers is a high schooler from Bradenton who relies on his mom to give him rides to the shop. Meanwhile, many mainstream retailers are struggling to stay relevant. Some traditional retailers have even started to sell used items. She turns her regular work trips to Florida into thrifting adventures for her side gig creating style content online.
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Vintage thrift stores bring a charming aesthetic to any city, and South Tampa is luckily enough to have some great ones to choose from. With a large selection, you can plan to stay for a while to browse their rows of clothing. The prices are very reasonable so you can definitely splurge on a few new items without breaking the bank. Beyond clothing, they have a ton of miscellaneous items from kitchenware, sunglasses, books, and more in great shape.