Good Vibrations is a sex-positive San Francisco -based  corporation selling sex toys and other erotic products. It operates nine retail stores: seven in the San Francisco Bay Area , one in Brookline, Massachusetts , and one in Harvard Square ; a mail-order business; an e-commerce website; a wholesale arm; and an erotic-video production company, Good Releasing. Good Vibrations was the first sex-positive and women-friendly store in the United States, founded in by sex therapist and educator Joani Blank. In , Blank sold Good Vibrations to the workers including herself incorporating it as a worker cooperative. In , Good Vibrations declared May to be National Masturbation Month ,  to raise awareness of masturbation and sexual health across the country and in response to the firing of then-Surgeon General Joycelyn Elders for saying that masturbation "is part of human sexuality, and perhaps it should be taught. The cooperative voted to become a California corporation and did so in February In , Good Vibrations purchased and re-branded the Grand Opening!
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