Although it initially only lasted until , the second world war saw it revived as a weekly publication in , and this time it lasted far beyond the war. In , it was rebranded as Blighty Parade , and had the emphasis changed to make it a pin up magazine, before finally becoming simply Parade in By this time, a format that mixed glamour girls, humour and tabloid style scandal and sensationalism was in place, and would remain that way for the next couple of decades.
It's a three-by-three inch image that shows an stunningmodel, blond and smiling, photographed for a story about feelingcomfortable in your skin. The girl is naked save for a thongbikini, juxtaposed against tips like "focus on the parts you love"and "your body doesn't deserve to be bashed! Except that this time, I do a double-take.